E-presses punch above their weight

"Without professional bookshop distribution and conventional marketing, it is true, it is difficult to be taken seriously by established review organs and make the social and cultural impact a press might hope for (which is why MonUP has such distribution and marketing), but if the cost of these things is an unworkable business model and comparatively low readership, is it worth it? What kind of an impact can you make if you go broke or are not actually read except by those people who purchase a copy of your title during the few months a store will generally stock your book (which is why MonUP titles are also available online open-access)? ..."