Anticipating OA growth - OPEN ACCESS - Research Information

"We [at the Nature Publishing Group (NPG)] see open access as a growing part of NPG’s business. We have embraced the OA debate as a natural consequence of new technologies, and we have strived to fulfil the opportunities that technology and experimental business models have provided. One major principle has dominated our thinking: one size does not fit all. Journals with lower costs (and lower paid circulations) are well suited to OA business models, with affordable article processing charges (APCs). Here OA can be both financially sustainable, and potentially offer authors the benefits of wider visibility. NPG has been actively expanding its activities in these areas. We’ve launched seven new OA journals in 2010 and 2011. We’ve also introduced OA options on 35 of our academic and society journals since 2009. In 2011, we launched Scientific Reports to provide an OA, multidisciplinary home for technically sound original research...."