How to share data and how not to

"So this is a table of data. And it is transmitted as a TIFF. And if you want a “powerpoint friendly image” it appears to be a PNG. In simple terms this completely destroys data....Something has gone terribly wrong here. Maybe in the authoring, maybe in the reviewing, maybe in production. Open Access by itself solves a bit, but not enough. We also need to make our Open products BETTER than previously. Any of CSV, HTML or even XLS would be possible for the tables. Then the data could be shared. We have to move towards fully interoperable semantic Open data."