Brewster Kahle, Go Books in Browsers from Google!

"We are excited to see commercial books from many publishers being made available through web browser technology from Google eBookstore. As a standards based system, reading in a browser offers an opportunity for many more people to actively participate in the evolving digital book ecology. The advantage of “books in browsers” over dedicated devices and even app store-based selling is that books can come from any website, read on many more devices, and be findable with standard search technologies. Buying books that are delivered in a browser is now being demonstrated on a massive scale by Google. This is great news as it shows that the security measures offered are good enough for commercial players....I am especially excited to see the possibilities in platform independent...reading...."