Breaking the primacy of print

"I was brought on board to help launch TWC [Transformative Works and Cultures] in part because of my expertise in the scientific publishing world and my background in production. I was a hard sell when asked to lend my time to the Organization for Transformative Works (OTW) and to TWC. What convinced me was the open access nature of the journal, the Creative Commons copyright, and the notion of fair use that would permit the journal to embed video and stills. These are in striking contrast to the locked-down access, repressive reprint rules, and monetization of content that I see every day in the journal-publishing industry....Ironically, the traditional journal-publishing world seeks to maximize impact by minimizing access...."