Goop’s Netflix trailer: Paltrow sinks into a vagina, spews pseudoscience

Enlarge / Promotional image of Oscar-winner Gwyneth Paltrow emerging from a stylized image of the female genital anatomy. (credit: Netflix)

Netflix released a trailer Monday for the six-episode series The Goop Lab with Gwyneth Paltrow, which—as expected—appears to spew as much pseudoscience and evidence-free wellness muck as the mogul's notorious "contextual commerce" business, Goop.

In Netflix's own words, the show intends to guide "deeply inquisitive" viewers through "boundary-pushing wellness topics," such as "energy healing and psychics." The show—like Goop—appears to be largely aimed at women, and the trailer's release was accompanied by an image of Paltrow appearing to descend into an artist's rendition of a vagina.

Goop critics were quick to decry the show, arguing that—like the brand—it actually intends to guide exploitable viewers through unproven and potentially dangerous health practices, such as the same garbage Goop has been promoting for years. And the show—like Goop—claims to "empower" women only by convincing them to try dubious treatments and products.