What Kind of Listener Are You?

Penguin Random House Audio has a site up aimed at new audiobook listeners. Called simply tryaudiobooks.com it offers a free audiobook download and an interesting hypothesis: there are audio books to accompany your various activities. Whether it's commuting, working out, gardening (really?), or hobby crafting the idea is that you could be listening to an audio book. It's interesting to me as someone who thinks of music as a natural accompaniment to such activities - do audiobooks really work for this kind of thing?