Going Forward

It is, let us agree, a semantically pointless Briticism: “Going forward, we will develop integrated, cross-platform systems that will respond to uncertain markets.” This is not a sentiment distinct from “We will develop integrated, cross-platform systems that will respond to uncertain markets.” But going forward sounds as if it adds something — a frame, a launch pad, a directional indicator, and a mark of authority. The decision has been well thought out.

Mark Seacombe wrote about the phrase in ...