Welp, scratch that charity off my list

World Wildlife Fund UK just made the most bone-headed announcement. As a supposedly environment-friendly organization, you’d think they’d know that the most environmentally unsound investment you could make is in blockchain and NFTs, but that’s what they’re doing — selling NFTs.

Just 24 hours to go…

Our #WWFTokensForNature focus on 13 endangered species 🦧

Releasing our NFTs on the eco-friendly @0xPolygon blockchain, each transaction has the equivalent carbon emissions of a glass of tap water.

Join the discussion: https://t.co/T6l20zFpnA pic.twitter.com/urFOjZRDE7

— WWF UK (@wwf_uk) February 2, 2022

I don’t believe that claim that “each transaction has the equivalent carbon emissions of a glass of tap water”. It’s built on a lie.

This was an enlightening response.

I checked out their Discord. It’s full of NFT shit, don’t bother complaining there. @DragoNateYT is one of the admins, has a profile overflowing w/ NFT shit. They work at @nft42_ which, surprise surprise is more NFT shit. I bet @wwf_uk has no idea what they’ve been roped into tbh https://t.co/fhZRimUKjG

— Chris Rimmer builds cars (@ChrisDRimmer) February 2, 2022

That’s the way of it. NFTs are hopelessly confusing and complicated, but there’s always some enthusiastic tech-bro who wants to see his personal investment validated, so he proselytizes fanatically and convinces a befuddled management that this really is the way to get more funding for their cash-strapped organization (and charities are always cash-strapped, and so are good marks for this kind of scheme).

Have you got a passionate NFT-proponent working for you? Fire ’em. You see someone on Facebook or Twitter with an NFT avatar? Block ’em.