Benetton, Ferrari close Milan Fashion Week with bold moves – Daily Independent

Open Access Now 2022-09-26

Milan Fashion Week has come to a close after five days of mostly womenswear previews that celebrated diversity and renewal. More designers of color were represented than ever and a host of new talent … Already have an account? Log in to continue. Current print subscribers can create a free account by clicking here. Otherwise, click here to subscribe. To Our Valued Readers – Visitors to our website will be limited to five stories per month unless they opt to subscribe. The five stories do not include our exclusive content written by our journalists. For $5.99, less than 20 cents a day, digital subscribers will receive unlimited access to YourValley.net, including exclusive content from our newsroom and access to our Daily Independent e-edition. Our commitment to balanced, fair reporting and local coverage provides insight and perspective not found anywhere else. Your financial commitment will help to preserve the kind of honest journalism produced by our reporters and editors. We trust you agree that independent journalism is an essential component of our democracy. Please click here to subscribe. Sincerely, Charlene Bisson, Publisher, Independent Newsmedia Click here to see your options for becoming a subscriber. Click here create a free account for posting comments. Note that free accounts do not include access to premium content on this site. MILAN (AP) — Milan Fashion Week closed Sunday after five days of mostly womenswear previews that celebrated diversity and renewal, with more designers of color represented than ever and a host of new talent making their debuts at major fashion houses. The Italian fashion council was also putting the spotlight on sustainability with the return of the Green Carpet awards Sunday night recognizing progress in practices that reduce waste in the industry and its carbon footprint. Even while the fashion world was putting the spotlight on sustainability, this season’s calendar presented unsustainable trajectories between shows, forcing the fashion crowd to travel back and forth, multiple times in one day, in an already gridlocked city. Even biking proved a challenge with few bike lanes on the routes. Some highlights from Sunday, the closing day of Milan Fashion Week: REMAKING BENETTON FROM THE KNITWEAR UP Benetton is embarking on yet another remake, this time under the creative direction of Andrea Incontri, a Milan designer with experience at a host of fashion houses, including Tod’s. An architect by training, Incontri wants to reshape the Benetton retail experience, and emptied the Corso Buenos Aires flagship store for his runway debut as creative director. Upstairs, his new collection — replete with colorful fruit-repeating motifs, pretty melange knits and tweeds — hangs against a bare tiled wall, in well-curated, easy to survey constellations. Underlining his desire to start with the consumer, Incontri staged the runway show on the ground floor, allowing passersby to catch a glimpse. The modern silhouette includes culottes — a hot trend in Milan for next spring and summer — and leather Obi belts that shape crisp cotton dresses or corresponding cotton shirt-short sets for men. The brand’s famed knitwear is pretty in melange, which layers nicely. A bra top gives a modern edge to a ribbed tunic and trousers, as cozy as it is chic. Knit biker shorts transform a tweed skirt and jacket into active daywear. Fruit motifs create a cornucopia of mix-and-match looks: the reds, pinks and yellows of cherries, pears and apples all aligning cheerily with green, sky blue and yellow backgrounds.  Incontri has given the Benetton octopus logo a much-needed graphic update, deploying it sparingly, and he has created necklaces with the B and E for Benetton, in the spirit of personalization popular with Gen-Z. Just six months in the job, Incontri promises an even fuller makeover at the 57-year-old brand, which has experienced periods of malaise. Whereas Benetton’s heydey is strongly associated with the socially forward United Colors of Benetton advertising campaigns of Oliviero Toscani, Incontro wants to put the product and the consumer first. “This is a brand that I feel a lot of affection for, as do many Italians, because I grew up with it,″ Incontri told reporters. FERRARI APPAREL GAINING TRACTION Super sportscar maker Ferrari’s foray into luxury goods is finding traction with its luxury auto buyers, as hoped, but also Formula 1 fans whose garages house less flashy cars. Rocco Iannone, the creative director of Ferrari’s fashion line, said he saw the effect during the Monza Grand Prix event this month. Many Formula 1 fans were buying pricey made-to-measure Ferrari garments, and showing up the next day wearing them at the race track “with badges and all of the iconic elements.” “This mix is what I am interested in telling: They exist and we want to give them a wardrobe,’’ Ianonne said. Iannone’s third collection focuses on what the creative director called Ferrari’s “primordial materials:” leather, denim, cotton and silk. The new collection combines pieces Formula 1 fans would covet, including racing jumpsuits and pit jackets adorned with patches, as well as elegant statement pieces incorporating the Ferrari technological drive with more subtlety. Jacquard cargo pants are made with recycled nylon, rendering a camouflage look. The denim is technological, each piece treated with sprays of ozone to give a colorful stone-washed effect without the usual environmental damage. And napa glove leather is used to make supple leather jumpsuits in a deep red with orange undertones or black. “The goal is to embrace the soul of Ferrari through a sharp, precise and mixed wardrobe,″ Iannone. Other items that may interest you Most popular stories in Daily Independent DON’T MISS A BEAT: Simply submit your e-mail address below, click on the opt-in email link and watch your inbox for news from the Daily Independent at YourValley.net. Thank you for reading! The Brothers of Italy party has won the most votes in Italy’s national election. The party has its roots in the post-World War II neo-fascist Italian Social Movement. 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