Have an uncanny Christmas!

For better or worse, Coca Cola has driven the iconography of Christmas — that jolly bearded fat man in a red suit is a corporate construct. Every year, Coca Cola proudly trots out some new heartwarming ad featuring Santa or a polar bear or whatever knocking back a frosty cold soft drink. Buy coke! They’ve been working hard for almost a century to make sure you associate this holiday with their beverage.

This year they blew it. They’ve aired an AI-generated ad that features trucks and an annoying jingle. Is this to be our new sentimental memory of Christmas?

One of the wealthiest companies in the world decided that they don’t need to pay artists to do their advertising artwork, and would instead have a computer churn over old imagery and cobble together an unappealing hash that won’t win over anyone. Take a look at the comments on that video — people hate it.