Announcing New Book: Numbersense

I have a new book arriving at stores this week. It’s titled Numbersense: How to Use Big Data to YourAdvantage.

If you read this blog, you’d have a good idea what the bookis about. I analyze claims made in the media that are supported by analyses ofdata. I show you how I dissect these claims to decide whether they arecredible, or they are bogus.

The ability to analyze and interpret data analyses will be acritical skill in the world of Big Data. So far, the conversation around Big Datais focused around the collection and processing of mountains of data. The realchallenge of Big Data is the proliferation of data analyses: it will be aconfusing world of claims and counterclaims.

The book is arranged topically, with two chapters on socialdata, three on marketing use of data, two oneconomic indicators, and one on pop culture. I also include two vignettes onwhat “data scientists” do, one of which first appeared on this blog.

Numbersense isavailable on Kindle, and in stores. In addition to endorsements by TomDavenport, Avanish Kaushik, John Sall, and Eric Siegel, a few early reviewshave appeared. Here is Mike Kruger. Here is Franz Dill. Here is Eustacia Tan. Here is Student of Parables. Hereis Nick.

Please tell your friends and colleagues about Numbersense. You can really help bywriting a review on Amazon.

Enjoy!

Kaiser

 

PS. With the new book, I have relaunched the book blog, with the name "Big Data, Plainly Spoken." The links remain unchanged.