The Emerging Science of Superspreaders (And How to Tell If You're One Of Them)
untitled 2014-05-14
Summary:
Nobody has figured out how to spot the most influential spreaders of information in a real-world network. Now that looks set to change with important implications, not least for the superspreaders themselves.
Who are the most influential spreaders of information on a network? That’s a question that marketers, bloggers, news services and even governments would like answered. Not least because the answer could provide ways to promote products quickly, to boost the popularity of political parties above their rivals and to seed the rapid spread of news and opinions.