Why Is MLB Claiming Revenue From Obviously Fair Use Videos On YouTube?
Techdirt. Stories filed under "fair use" 2019-08-23
Summary:
Nearly a decade ago, we wrote a bunch about an excellent book called Copyfraud, by law professor Jason Mazzone, which went into great detail about how the legacy entertainment industry companies have used copyright in ways that are clearly against copyright's intent -- to the point that they border on fraud. The concept of copyfraud should be referred to more frequently, and here's a perfect example. Just a couple months ago, we wrote about the amazing social media account of Jimmy O'Brien, who goes by @Jomboy_ on Twitter. He's combined his love of baseball, his video editing skills, his ability to read lips incredibly well, and with a sarcastic, dry sense of humor to make a ton of amazing videos about various things happening in baseball. We highlighted a bunch last time around and his profile has only grown a lot since then, including among Major League Baseball players.
About a month after that post, Jomboy may have had his biggest moment so far, in putting together a truly amazing video of NY Yankees manager Aaron Boone getting ejected -- following a bunch of players and Boone arguing with a young umpire over some bad calls. What took the video from normal great to amazing was that it revealed exactly what Boone was saying to the ump during their argument thanks to a bunch of "hot mics" from the broadcast. That allowed us to learn a lot more about this argument than anyone normally does in watching a manager scream at an ump:
Here is the full sequence of the Boone ejection. Hot mics galore. pic.twitter.com/R6Vw0qw0qn
— Jomboy (@Jomboy_) July 18, 2019
That video alone went crazy viral and launched an even more viral meme in the phrase "fucking savages," that is now on tons of t-shirts. Yankee fans have embraced it. The players have embraced it. By any stretch of the imagination, this was actually great for the game of baseball.
So, of course, Major League Baseball wants to kill it. Because that's what MLB does. MLB's head of discipline (and a former Yankee manager himself), Joe Torre is apparently really really upset about these hot mic videos that have gotten fans so excited about the game. Because how dare fans learn about the personalities of the people in the game.
The preponderance of that information has become more common lately, as microphones have picked up what’s said on the field, leaving little to the imagination. Torre will take the information, but he’d rather it wasn’t available to anyone with a Twitter account.
“That’s not the way I want to hear it, for everybody else to hear it,’’ Torre said Tuesday at Yankee Stadium. “I wish I could hear it, only. It makes it easy to make my decision.”
Apparently, Torre met with Boone to "discuss" the hot mic "issue" (there is no issue), leading one of the Yankees' beat reporters, Bryan Hoch, to point out that this meeting was really happening because someone like Jomboy made a video:
Joe Torre and Aaron Boone had a meeting yesterday during which they discussed the viral "hot mic" videos. It's a @Jomboy_ world and we're all living in it.
— Bryan Hoch (@BryanHoch) August 14, 2019
So, first of all, this is incredibly dumb on MLB and Torre's part. Torre, of course, has famously had his own hot mic moments during ejections as well.
But it gets dumber, and it involves out and out copyfraud.
In response to Hoch's comment, a Twitter user joked that MLB doesn't want Jomboy "profiting off their backs." To which Jomboy noted that MLB "claims" all of his videos on YouTube, so when he has videos that get millions of views (as many of his do), it's MLB collecting the revenue.
They claim near every video on YouTube, trust me, they are making WAY more money off me than I’m making off me
— Jomboy (@Jomboy_)