Research on The Trade-off Between Free Services and Personal Data

New report: "The Tradeoff Fallacy: How marketers are misrepresenting American consumers and opening them up to exploitation." New Annenberg survey results indicate that marketers are misrepresenting a large majority of Americans by claiming that Americas give out information about themselves as a tradeoff for benefits they receive. To the contrary, the survey reveals most Americans do not believe that 'data...