JustFab’s Checkout Tactics Are JustShady

TechCrunch » Alexia Tsotsis - Staff Archive 2013-12-20

Summary:

Screen Shot 2013-09-27 at 7.28.38 PMThis Hacker News complaint about JustFab scamming a user's girlfriend -- which gets resubmitted whenever JustFab raises money -- is a little off, because JustFab is not a scam in the traditional sense.The company is, however, abusing a tricky UI, loaded with dark pattern design gimmicks like forced continuity and sneak into basket -- all in the name of getting customers to sign up for a JustFab VIP membership they may not have wanted.

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#edutech » TechCrunch » Alexia Tsotsis - Staff Archive

Tags:

europe ecommerce tc justfab subscription commerce

Authors:

Alexia Tsotsis

Date tagged:

12/20/2013, 07:17

Date published:

09/27/2013, 22:53