Is it Over Now (Social Media Version)?

The Scholarly Kitchen: “…For many years now, Twitter has been our leading social media source of referrals of readers. But over the last year, LinkedIn has started to catch up, and over the last 90 days, LinkedIn referrals surpassed those from Twitter, and are now bringing us 1.65 times as many readers. Bluesky remains far behind, but is catching up as well. Over the last 365 days, Twitter referred 14 times more readers to The Scholarly Kitchen than Bluesky. But in the last 30 days, that ratio has fallen to 6:1, and in the last week, it’s down to 4:1. We wondered whether we would start to reflect any different attitudes or practices now. How are Chefs using social media differently, and what are they seeing as platforms of choice or opportunity? From our different perches, what can we learn about how scholarly communications organizations are using different platforms?..”