State of Embedded Analytics Report 2016

beSpacific 2016-06-04

Logi Analytics, the leader in self-service analytics, today released findings from its fourth annual State of Embedded Analytics Report, [reg req’d] which found that the adoption rate of embedded analytics among business users is twice that of traditional BI tools. The report, which studied how organizations embed business intelligence and analytics inside their software applications, revealed that embedded analytics continues to improve user satisfaction and increase end-user adoption of analytic tools.“The report shows that demand for self-service analytics is expanding beyond data analysts to everyday users, who need to monitor and measure key performance indicators,” said Brian Brinkmann, vice president, Logi Analytics. “If organizations want to see these users be successful, they need to offer analytics within the business applications they are using every day.” When users are forced to leave their preferred business applications to conduct analysis, they are less likely to use that analytics tool. The report found that 43 percent of application users leverage embedded analytics regularly, which is double the user adoption rate of traditional BI tools reported in the 2015 State of Self-Service Report. Application providers say they expect the adoption rate of embedded analytics to increase to 52 percent within two years…”