Why are companies battling to snatch up bankrupt retailers?
beSpacific 2020-08-19
Summary:
NBC News – They want your data. “…Over the last decade, retail companies in bankruptcy have increasingly sold off their intellectual property for millions of dollars as online shopping outpaces brick-and-mortar sales. That trend has led to a surge in value for brand affinity and awareness, two metrics that experts use to determine the price […]