Nation ‘branding’ to promote states in the global market has serious consequences for social diversity within European countries
EUROPP 2014-01-22
Summary:
One largely overlooked consequence of states competing in globalised markets is the incentive for political authorities to use marketing techniques to create a coherent ‘brand’ for individual countries. Melissa Aronczyk writes on this type of nation ‘branding’, noting that it … Continue reading →
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