On the Ethics of A/B Testing
data_society's bookmarks 2014-07-08
Summary:
The discussion triggered by Facebook’s mood manipulation experiment has been enlightening and frustrating at the same time. An enlightening aspect is how it has exposed divergent views on a practice called A/B testing, in which a company provides two versions of its service to randomly-chosen groups of users, and then measures how the users react. […]
Link:
https://freedom-to-tinker.com/blog/felten/on-the-ethics-of-ab-testing/From feeds:
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