The Durex Thailand ad was up for approximately 10 hours before being pulled.

According to Forbes, the strapline in the Durex Thailand advertisement below translates as "28% of women that fought ended up consenting”.

The ad originally appeared on Durex Thailand's Facebook page, and the line about consent is the agreed translation from those who witnessed the post, according to Forbes.

Durex / forbes.com / isranews.org

Durex Thailand has issued three apologies, all in Thai. One is below:

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The rough English translation of the apology says there was a "misunderstanding" with the text of the ad, and that it's been deleted and that there was a miscommunication.

Facebook: DurexThailand

Virgo Health, Durex Global's PR company, also apologised, but Durex Global is only referring to it as a "Facebook post" rather than an actual advertisement.

In a statement to Forbes, a Virgo Health account manager said: "We do not wish to discuss the source of the data in the Facebook post as it was misused in an offensive way and we do not want to give further publicity to the data or its source."

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