Newspapers, Paywalls, and Core Users
metaLAB (at) Harvard 2012-03-08
Summary:
This may be the year where newspapers finally drop the idea of treating all news as a product, and all readers as customers. One early sign of this shift was the 2010 launch of paywalls for the London Times and Sunday Times. These involved no new strategy; however, the newspaper world was finally willing to [...]