Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints

Type Journal Article Author Valérie Hémar‐Nicolas Author Mathilde Gollety URL http://www.emeraldinsight.com/doi/abs/10.1108/17473611211203911 Volume 13 Issue 1 Pages 20-29 Publication Young Consumers ISSN 1747-3616 Date March 9, 2012 Journal Abbr Young Consumers DOI 10.1108/17473611211203911 Accessed 2015-07-09 01:59:17 Library Catalog emeraldinsight.com (Atypon) Short Title Using brand character when targeting children