From the Blackhand Side: Twitter as a Cultural Conversation

Type Journal Article Author André Brock URL https://doi.org/10.1080/08838151.2012.732147 Volume 56 Issue 4 Pages 529-549 Publication Journal of Broadcasting & Electronic Media ISSN 0883-8151 Date October 1, 2012 Extra Publisher: Routledge _eprint: https://doi.org/10.1080/08838151.2012.732147 DOI 10.1080/08838151.2012.732147 Accessed 2020-07-15 18:31:52 Library Catalog Taylor and Francis+NEJM Abstract “He can read my writing but he sho can't read my mind.” —Zora Neale Hurston Twitter's combination of brevity, multi-platform access, and feedback mechanisms has enabled it to gain mindshare far out of proportion to its actual user base, including an extraordinary number of Black users. How best to understand Twitter's reception and uptake by Black Americans, who surprisingly comprise over a quarter of all U.S. Twitter users? This article approaches Twitter from two perspectives: an analysis of the interface and associated practices alongside critical discourse analyses of online discussions of Twitter's utility and audience. This dual analysis employs critical race and technocultural theory to understand how mainstream online authors (out-group) and Black online authors (in-group) articulate Twitter as a racial artifact employing technocultural practices. Initial findings indicate that Twitter's feature set and multi-platform presence play major roles in mediating cultural performances by Twitter users. These same features also, depending upon the racial affiliation of the discussant, mediate how those cultural performances are understood: for example, Twitter was seen as a venue for civic activism (or public sphere) or as an active facilitator of deficit-based Black cultural stereotypes. Of particular interest are the complex reactions offered by minority and mainstream commenters on the “appropriateness” of Twitter as a Black cultural outlet. Short Title From the Blackhand Side