Managing visibility on YouTube through algorithmic gossip

Type Journal Article Author Sophie Bishop URL https://doi.org/10.1177/1461444819854731 Volume 21 Issue 11-12 Pages 2589-2606 Publication New Media & Society ISSN 1461-4448 Date 2019-11-01 Extra Publisher: SAGE Publications DOI 10.1177/1461444819854731 Accessed 2022-11-14 20:48:58 Library Catalog SAGE Journals Language en Abstract Beauty vloggers? feminised outputs often position them outside of traditional spheres of technical expertise, however, their strategic management of algorithmic visibility makes them an illuminating source of algorithmic knowledge. I draw from an ethnography of beauty vloggers and industry stakeholders to study the collaborative and directive processes used to formulate and sustain algorithmic expertise ? algorithmic gossip. Algorithmic gossip is defined as communally and socially informed theories and strategies pertaining to recommender algorithms, shared and implemented to engender financial consistency and visibility on algorithmically structured social media platforms. Gossip is productive: community communication and talk informs and supports practices such as uploading frequently and producing feminised beauty content to perform more effectively on YouTube. Taking gossip seriously can present a valuable resource for revealing information about how algorithms work and have worked, in addition to revealing how perceptions of algorithms inform content production.