Invites go out for Apple’s September 9 iPhone event

Ars Technica 2015-08-27

Apple has made it official: the company's next product event happens on September 9 at 10am PT. The event will be held at the Bill Graham Civic Auditorium in San Francisco, which is larger than the "town hall" event space on Apple's campus in Cupertino. Traditionally, larger spaces usually imply larger, more important announcements.

Apple included a cryptic message with its event invite—"Siri, give us a hint"—but our safe expectations for the event are fairly straightforward. Apple is likely to release "S" versions of the iPhone 6 and 6 Plus designs with faster internals, better cameras, and Force Touch support among a handful of other features. Those phones will arrive alongside iOS 9, which is usually released to existing iDevices a couple of days before the new phones are available.

Aside from the phones, a new Apple TV is said to bring much faster internals along with a redesigned remote control and a new version of the iOS-derived Apple TV OS that supports Siri, more robust search, and a full App Store and SDK for developers. This would be the product's first major update since 2012. What's not clear is how many of these software changes will (or even can) be backported to the current Apple TV, which Apple has been selling for $69 since March of this year.

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