Hate speech can be discouraged with a few simple online design tricks — Quartz

“There is often the assumption in public discourse and in government policymaking and so forth that there are only two things you can do to respond to harmful speech online,” says Benesch. “One of those is to censor the speech, and the other is to punish the person who has said or distributed it.” Instead, she says, we could be persuading people not to post the content in the first place, rank it lower in a feed, or even convince people to take it down and apologize for it themselves.