Former Apple CEO John Sculley launches two Android phones

ars.AD.queue.push(["xrailTop", {sz:"300x251", kws:["bottom"], collapse: true}]);A startup co-founded by former Apple CEO John Sculley has launched two Android phones targeted at mid-range customers in Asia, Africa, and the Middle East.

Sculley was CEO of Apple from 1983 to 1993, famously leaving Pepsi-Cola after Apple co-founder Steve Jobs asked him, "do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?"

Sculley's new company, Obi Worldphone, launched its SF1 and SJ1.5 phones (named after San Francisco and San Jose even though they're targeted at developing markets outside the US) "to address the market need between high-design smartphones at high prices and generic smartphones at low prices," the company's announcement on Wednesday said.