Apple unveils 64GB Apple TV for $199, 32GB model for $149

SAN FRANCISCO—The Apple TV just got its first big update since March of 2012, and it's a substantial upgrade for both hardware and software. The fourth-generation box should be much faster, and it will use that extra speed to run apps and games from its all-new app store. It also comes with a redesigned remote control to improve navigation, which has long been one of the Apple TV's weak points.

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A 64GB Apple TV will cost $199, while a 32GB model will go for $149, available in late October.

The new remote control has a glass touch surface, and a button that allows access to Siri. While the touch surface lets users scroll through movies and shows, Siri lets customers find content from iTunes, Netflix, Hulu, HBO, and Showtime, using their voice.