Ahead of July 30 season premiere, Rick and Morty tours nation in giant merch bus

Adult Swim

TACOMA, Washington—On an otherwise sleepy, slow work day, ahead of the 4th of July weekend, a mid-sized town about 30 miles outside of Seattle had slammed to a crawl. Cars and crowds lined a thoroughfare, all waiting to see... a giant bus with a drunken cartoon face.

Adult Swim's Rick & Morty just announced its season 3 premiere date—officially coming July 30, after its first episode saw a surprise April Fool's launch. To celebrate, the animated series has been sending a massive, Rick-themed bus across the nation stuffed full of merchandise.