Binge On or Choked Off?
FutureBlog 2015-12-23
Summary:
You may have heard about “Binge On”—a way for T-Mobile subscribers with 3 gigabyte data caps to watching online video without worrying about blowing past their data limit and being hit with sizable overage charges. Sounds awesome, huh? Perhaps for some, but the program has nevertheless been criticized due to the fact that certain apps were binge-able and others were not. As we previously pointed out with another T-Mobile program, “Music Freedom,” this establishes a troubling precedent for consumers who want to be able to use their preferred apps to access legitimate, licensed content without being penalized for doing so. Such plans, while consumer-friendly on the surface, also impact developers who may find their products and services in the penalty box for no discernable reason.
Even more troubling are reports that T-Mobile is not only excluding certain video services—they’re also throttling non-Binge On video across the board, even for subscribers with unlimited data plans. So if you’re a T-Mobile customer who wants to check out a band’s Pledge Music video to decide whether you want to plunk down to support their upcoming record, you might end up watching a spinning wheel instead. If you’re hoping to take in an exclusive live concert from your favorite singer-songwriter on your tablet while on the bus, you probably won’t have much luck.