Kanye West scores first US No 1 album via streams

The Life of Pablo is the first album to hit No 1 in America without majority physical and download sales, with 74% of units shifted via stream

The fragmented launch of Kanye West’s The Life of Pablo has paid off: the rapper’s seventh album has made music history in the US by becoming the first album to reach No 1 in the charts primarily through streaming, two months after its initial release.

The Life of Pablo was initially launched in February at New York’s Madison Square Garden to coincide with the launch of his new Yeezy fashion season. It was then available to stream exclusively through Tidal before being made available on 1 April via iTunes, Apple Music, Spotify and other major services.

I also wanted to point out that it’s the first album to go number 1 off of streaming!!!