Banter used to rule breakfast radio. But it’s time to hang up the headphones | Hannah Verdier
Digital music and audio | The Guardian 2017-08-07
Summary:
Chris Evans’s loss of half a million listeners heralds the decline of the breakfast show, as podcasts, Twitter and Spotify take over our mornings
If chatty breakfast shows make you want to throw your porridge at the radio, you’re not alone. Hot on the heels of the BBC’s gender pay gap row comes the news that Chris Evans’s Radio 2 breakfast show has lost nearly half a million listeners. Yes, the man who shaped morning TV and radio in the 90s and early noughties is no longer the big draw he once was.
Related: Revealed: how hundreds of BBC employees earn 1% of Chris Evans’s wages
This isn’t an era where passive listeners are happy to soak up a foghorn of morning talk
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