Is streaming killing the radio star?
Digital music and audio | The Guardian 2019-08-20
Summary:
As more young listeners switch off, broadcasters are having to ring the changes
The music industry has endured its share of crises in the digital era – from the slow death of the CD to the rise of online piracy. Now it is the turn of radio broadcasters, who face a worrying exodus among young listeners because of streaming.
At first glance, radio listening in the UK appears robust, holding steady at around 48 million adults – 88% of Britain’s adult population – listening to just over 1bn hours each week. Those figures, however, belie the fact that radio is facing a crisis over youth audiences.
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