Spotify podcast deal could make Joe Rogan world's highest paid broadcaster

Streaming service must convince podcast listeners to switch from their favourite app

Joe Rogan, the comedian, MMA commentator and podcaster, may seem an unlikely prospect for becoming the world’s highest paid broadcaster. But after signing an exclusive deal with Spotify, that is what he may have become, marking a new era for podcasting in the process.

To much of the world, Rogan’s name is most associated with the periodic furores that erupt from the marathon interviews around which his podcast is structured.

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