‘We need to break down their power’: why Australian music is facing an ‘existential threat’

It’s becoming harder for local artists to find an audience, raising urgent questions for the industry – and for the culture

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In February, Australian TikTok users noticed a strange glitch: the app was limiting the number of songs some users could post.

TikTok, it turned out, was using Australia as a test market to find out whether popular music was driving time spent on the app.

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