Marketing in Harmony: Unpacking Brat’s Marketing Strategies
Music Business Journal | Berklee College of Music 2024-12-05
Summary:
The summer of 2024, famously dubbed Brat Summer, was marked by the release of Charli XCX’s sixth studio album, Brat. With its gaudy lime-green cover art, subversive themes, and club-inspired soundscape, Brat became a celebration of carefree party culture amidst an otherwise politically charged time in history.