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Why Starbucks Will Win Over Italy: It Doesn’t Really Sell Coffee

WIRED » Business 2016-03-04

Summary:

Why Starbucks Will Win Over Italy: It Doesn’t Really Sell Coffee
Starbucks doesn't simply offer its customers buckets of coffee. Like Google and Apple, it offers a canvas onto which we can project our consumer identities. The post Why Starbucks Will Win Over Italy: It Doesn't Really Sell Coffee appeared first on WIRED.

Link:

http://feeds.wired.com/c/35185/f/661449/s/4e0865de/sc/28/l/0L0Swired0N0C20A160C0A30Cstarbucks0Ewill0Esucceed0Eitaly0Enot0Ereally0Eselling0Ecoffee0C/story01.htm

From feeds:

Music and Digital Media » WIRED » Business

Tags:

apple

Authors:

Simon Chandler

Date tagged:

03/04/2016, 11:03

Date published:

03/04/2016, 07:00