Annotating The Letter Disney's CEO Sent To Disney Employees Asking Them To Fund Disney's Sketchy Lobbying Activities

Here's quite a scoop from Joe Mullin over at Ars Technica. Apparently, Disney is getting a bit desperate on the whole TPP thing. The company, which has been having a rough go of things because of the next generation not giving a shit about ESPN, decided to take things up a notch. CEO Bob Iger apparently emailed Disney employees asking them to contribute to DisneyPAC, specifically to help Disney pay for lobbyists to push the TPP across the finish line. They even made it so easy that employees can donate directly from their payroll. Here's the letter, with some commentary (how can I resist?):

As we head into the election year of 2016, the electorate faces significant decisions about the direction of our Nation's future. Besides choosing a new president, we will once again be electing new senators and representatives. These decisions will have a profound impact on the lives of all Americans. The election will also impact issues that affect our company. As such, we will continue to work with our representatives in Congress to ensure that they understand our perspective on critical issues like trade, intellectual property, tax, and travel policies. I write to urge you to consider supporting the Company's efforts through a contribution to DisneyPAC. A well funded DisneyPAC is an important tool in our efforts to maintain our positive profile in Washington.

We're a big giant company, and as such, we've stopped innovating. So we need to keep friends in Washington to protect us from innovation and competition. Please consider taking your hard earned money and giving it to us so we can keep doing that kind of thing.

In the past year, we successfully advocated the Company's position on a number of issues that have a significant impact on our business. We played a major role in ensuring that the "Trade Promotion Authority" legislation set high standards for intellectual property (IP) provisions in our trade negotiations, and we helped get that bill through Congress. We used that language in TPA to advocate successfully for a strong IP chapter in the Trans-Pacific Partnership (TPP) trade negotiations. We also pushed for provisions to promote digital trade and to reduce barriers in media and entertainment sectors. TPP will establish a strong baseline of protection for intellectual property while breaking down trade barriers in the Asia Pacific region. In both TPA and TPP we had to overcome significant efforts to weaken respect for IP, pushed not only by foreign governments but also from within our own Congress and the Administration.

Have you heard about the TPP? It was negotiated in backrooms by special interests -- but good news -- we're one of the big special interests! So we helped craft it and it's got all sorts of goodies for us. Not the public, of course. Or even you workers. But it's really awesome for Disney bosses.

The fight on these issues is far from over. Last year we spent significant time and effort engaged in a series of government reviews of the state of copyright law in the digital environment.

By the way, did we mention that 18 years ago we successfully extended copyright 20 years to keep Mickey Mouse from reaching the public domain, and we have two years left to do it again. Think of the Mouse, Disney employees. Think of the mouse!

We also continued to defend our right to be compensated for carriage of our programming by cable and satellite carriers as well as by emerging "over-the-top" services. With the support of the US Government we achieved a win in the Supreme Court against Aereo—an Internet service claiming the right to retransmit our broadcast signals without paying copyright or retransmission consent fees. With respect to tax issues, Congress extended certain provisions that provide favorable tax treatment for film and television production in the US. It also extended this treatment to live theatrical productions. Last year we also worked closely with the Administration on important veterans employment issues—an issue of critical importance for the men and women who defend our country and an area in which our company is proud to play a leadership role.

Yes, thanks to our efforts, we were able to destroy innovative technologies that consumers really liked! And now we're losing customers who are ditching cable. But rather than help us innovate, please contribute more money so that we can shut down other new innovations. Because we're Disney and thwarting innovation is just what we do these days.

In the coming year, we expect Congress and the Administration to be active on copyright regime issues, efforts to enact legislation to approve and implement the Trans-Pacific Partnership trade agreement, tax reform, a