In Its Fight Against Fake News, Facebook Found A Resilient Foe - BuzzFeed News
audrey's bookmarks 2016-04-12
Summary:
One advertising executive, provided with a list of the fake sites by BuzzFeed News, found three that were making money through the industry’s automated auction markets. The average cost per thousand ad views on these sites, he said, is $1.25. For comparison sake, low-tier ad space would run around 50 cents, while premium is about $2. “By no means are they getting premium [prices], but they’re also not getting bargain basement,” the advertising executive said. Six of the sites, the executive added, were on various buyer blacklists.