Platforms Systematically Removed a User Because He Made "Most Wanted CEO" Playing Cards

On December 14, James Harr, the owner of an online store called ComradeWorkwear, announced on social media that he planned to sell a deck of “Most Wanted CEO” playing cards, satirizing the infamous “Most-wanted Iraqi playing cards” introduced by the U.S. Defense Intelligence Agency in 2003. Per the ComradeWorkwear website, the Most Wanted CEO cards would offer “a critique of the capitalist machine that sacrifices people and planet for profit,” and “Unmask the oligarchs, CEOs, and profiteers who rule our world...From real estate moguls to weapons manufacturers.”  

But within a day of posting his plans for the card deck to his combined 100,000 followers on Instagram and TikTok, the New York Post ran a front page story on Harr, calling the cards “disturbing.” Less than 5 hours later, officers from the New York City Police Department came to Harr's door to interview him. They gave no indication he had done anything illegal or would receive any further scrutiny, but the next day the New York police commissioner held the New York Post story up during a press conference after announcing charges against Luigi Mangione, the alleged assassin of UnitedHealth Group CEO Brian Thompson. Shortly thereafter, platforms from TikTok to Shopify disabled both the company’s accounts and Harr’s personal accounts, simply because he used the moment to highlight what he saw as the harms that large corporations and their CEOs cause.

Even benign posts, such as one about Mangione’s astrological sign, were deleted from Threads.

Harr was not alone. After the assassination, thousands of people took to social media to express their negative experiences with the healthcare industry, speculate about who was behind the murder, and show their sympathy for either the victim or the shooter—if social media platforms allowed them to do so. Many users reported having their accounts banned and content removed after sharing comments about Luigi Mangione, Thompson's alleged assassin. TikTok, for example reportedly removed comments that simply said, "Free Luigi." Even seemingly benign content, such as a post about Mangione’s astrological sign or a video montage of him set to music, was deleted from Threads, according to users. 

The Most Wanted CEO playing cards did not reference Mangione, and would the cards—which have not been released—would not include personal information about any CEO. In his initial posts about the cards, Harr said he planned to include QR codes with more information about each company and, in his view, what dangers the companies present. Each suit would represent a different industry, and the back of each card would include a generic shooting-range style silhouette. As Harr put it in his now-removed video, the cards would include “the person, what they’re a part of, and a QR code that goes to dedicated pages that explain why they’re evil. So you could be like, 'Why is the CEO of Walmart evil? Why is the CEO of Northrop Grumman evil?’” 

A design for the Most Wanted CEO playing cards

Many have riffed on the military’s tradition of using playing cards to help troops learn about the enemy. You can currently find “Gaza’s Most Wanted” playing cards on Instagram, purportedly depicting “leaders and commanders of various groups such as the IRGC, Hezbollah, Hamas, Houthis, and numerous leaders within Iran-backed militias.” A Shopify store selling “Covid’s Most Wanted” playing cards, displaying figures like Bill Gates and Anthony Fauci, and including QR codes linking to a website “where all the crimes and evidence are listed,”