New Research - Digital Identity in Emerging Markets - Caribou Digital

In countries such as India and Pakistan the Government is taking the lead to introduce digital identity, using their ability to drive people to register and reaching over a billion users very quickly. This creates a huge potential platform for the private sector to build other services on top, but we were intrigued as to how the private sector – from Facebook, to the mobile operators, to start ups – is starting to crowd into this space. Driving demand to digital identity services is hard – it’s not a product many users spontaneously ask for, it’s more a by-product or gateway to what they really want to do. Understanding, and responding to, demand drivers for identity-based digital products will be critical for these private sector actors.