The Web’s Recommendation Engines Are Broken. Can We Fix Them? | WIRED

Ultimately, we’re talking about choice architecture, a term for the way that information or products are presented to people in a manner that takes into account individual or societal welfare while preserving consumer choice. The presentation of choices has an impact on what people choose, and social networks' recommender systems are a key component of that presentation; they are already curating the set of options. This is the idea behind the “nudge”—do you put the apples or the potato chips front and center on the school lunch line?