Ethicists were hired to save tech’s soul. But can they? - protocol

Fifty-two floors below the top of Salesforce Tower, I meet Paula Goldman in a glass-paneled conference room where the words EQUALITY OFFICE are spelled out on a patchwork bunting banner, the kind of decoration you might buy for a child's birthday party. Goldman has a master's degree from Princeton and a Ph.D. from Harvard, where she studied how controversial ideas become mainstream. She arrived at Salesforce just over a year ago to become its first-ever Chief Ethical and Humane Use Officer, taking on an unprecedented and decidedly ambiguous title that was created specifically for her unprecedented, ambiguous, yet highly specific job: see to it that Salesforce makes the world better, not worse.