David Wojick's writings and stuff: Fund flipping threatens publishers

"Synopsis: A new movement has emerged in the OA community which has the potential to seriously threaten subscription publishing and therefore publishers. Institutions flip their funds from subscriptions to OA.

This movement seems to have no name as such but it flows from an international effort that is called simply OA2020. I call it "fund flipping" in analogy to journal flipping. In fact journal flipping to OA is an aspect of fund flipping. The basic idea is very simple, as all potentially viable social movements are. In this case it is also breathtaking. Universities and other journal subscribers simply stop paying for subscriptions and instead direct these funds into OA. I am not making this up...."