Who Is Mike Cernovich? A Guide - The New York Times

Mr. Cernovich is a blogger, author of books, YouTube personality and filmmaker with a far-right social media following. Much of his online persona is driven by two mottos: “conflict is attention” and “attention is influence.”

He told The New Yorker, “I use trolling tactics to build my brand.”

Before this week, he was perhaps best known for promoting false claims that Hillary Clinton was part of a pedophile ring located in the basement of a pizzeria. He describes himself as an “American nationalist” and has been involved in shaping alt-right messages on social media, according to The New Yorker. But he has denied being part of the alt-right movement, calling it “too obsessed with gossip and drama for my tastes” in a blog post.