AT&T focuses on teens with 'Later Haters' push for digital positivity - Digiday

AT&T is working with entertainment company and creative agency Fullscreen on its “Later Haters” campaign that encourages teens to use positive messages to stand up against online hate. The campaign, which began in 2016 and continues to evolve, illustrates AT&T’s overall Gen Z strategy that revolves around three main points: leading a conversation about cyberbullying, using influencers who are activists and placing its messages on up-and-coming platforms such as Wattpad. The campaign has generated more than 175 million impressions and nearly 8,000 more social followers, according to AT&T.