Combatting Deep Fakes through the Right of Publicity

But in fact, a loophole built into Section 230 immunity—the intellectual property exception—could be helpful in combating deep fakes and other next-generation fake news. Victims of deep fakes may successfully bring “right of publicity” claims against online platforms, thereby forcing the platforms to systematically police such content. At a minimum, such right-of-publicity claims are likely to generate crucial litigation