Stop misusing data when hiring academics

"Researchers, especially those early in their careers, need to know how to marshal sources of evidence, such as these publication counts, to make their case to hiring and promotion committees. These tools are treated as trusted sources, despite the fact that they can give very different values. Other data, such as retweets or ‘likes’ on online videos, are sometimes used as a proxy for societal impact, but the relevance of these is even more questionable when used inappropriately....

Policy, hiring, funding and promotion decisions are being built from this shaky evidence...."